How would you like to feel (at work)?





THERE ARE A FEW THINGS THAT MAKE US UNIQUE. Our background in mindfulness extends beyond meditation deep into guided therapies, hypnosis, neuro-linguistic psychology, sociology, Buddhist study, East/West philosophy, masculine/feminine exploration within businesses, ethical and responsible research into psychedelics, micro-dosing, and cannabis, geo-political economics, past life regression, work/life integration, and a multitude of other related subjects. We’re not interested in superficial solutions beyond their ability to instruct and teach us what not to do. Decades of experience studying and working with people, behavior, trance, and persuasion psychology have provided a foundational framework for understanding compassionately what drives us to our best at work. These primal and fundamental subjects provide a background that strengthens and fortifies the potential benefits offered by mindfulness and meditation.

We work with multi-national, trillion-dollar companies and startups. We work with powerful female-driven companies creating true innovation for the 21st century. We work with men’s groups and teams to discover modern masculinity and address the crises amongst men in today’s world. We found in business, as in everywhere else, there are no universal prescriptions. There is however a collected wisdom in our shared history, an exciting new selection of tools and available technologies, and a pathway forward that can be forged together.

We begin outside of the box. Wellness, mindfulness, self-improvement… we felt so much of it to be the same message repackaged and resold over and over again so we sought and found sources of true refreshment and creativity.

Let us share them with you.

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Daniel Ryan




Daniel has consulted with Bank of America, Buzzfeed, McCann Health, and many more companies of all sizes building experiences and programs that explore the art of shifting culture. As a hypnotherapist, he has maintained private practice in New York City at the Center for Integrative Hypnosis since 2012. He received his undergraduate degree (BFA) from Emerson College where his research focused on literature, philosophy and sociology. He has received board certifications in hypnotherapy, regression therapy and neuro-linguisitic psychology. In 2011, he co-founded the Center for Integrative Healing in Chatham, NJ. He studied the philosophies of the East and West for 8 years in the ongoing program at the The School of Practical Philosophy in NYC. There he eventually became a Philosophy and Meditation instructor. Other consulting clients include the Lincoln Center Theater, Squarespace, and Paperless Post.

Daniel has taught and studied alongside Melissa Tiers, author and founder of the Center for Integrative Hypnosis in New York City, Janet Cunningham Ph.D., author and President of the International Board for Regression Therapy and Margaret Davis; teacher, counselor and founder of BodyMind Wellness. He has also worked with Hans TenDam, former President of the European Association for Regression Therapy and head of the Tasso Institute in the Netherlands. Daniel inherited his passion for working with the mind and healing from his father, Dr. Jeffrey Ryan. Dr. Ryan was a clinical psychologist and instructor specializing in hypnosis and regression therapy. He was serving as the president of the International Association for Past-life Research and Therapies when he introduced Daniel to his work.


Andrew Kippen




Andrew has a decade of experience working in startups, most notably as head of marketing for the teams at Boxee (Internet TV) and Canary (smart home security). Having launched numerous products as a consultant prior to Boxee, he's seen the ups and downs of startup and small business life from almost every angle. 

During his first career, Andrew successfully launched products in Best Buy, Walmart and Amazon, won multiple awards, produced marquee events with 800+ attendees, managed and ran teams at CES, and continually garnered press attention.  

After working with Dan one-on-one to overcome stress related to launching a crowdfunded product that was delayed multiple times, he experienced a ground-breaking mental shift. It was profound enough for him to leave his career to study integrative hypnosis with NYC's best teacher, Melissa Tiers

He has been a practicing hypnotherapist since Dec. 2014, specializing in issues related to high-stress workplaces. 


…and experiential design come together with decades of work in guided therapies, philosophy, mindfulness studies, and business. Daniel’s work outside the boxes of conventional culture and mental health meet Andrew’s years of successfully growing young tech-driven companies into dynamic operations offering valued products and services.


We - Daniel Ryan and Andrew Kippen - have created The Principles of Crunch and offer them freely as written to be experienced in practice.


  1. There is no consequence to asking for help

  2. Attention is a finite resource

  3. Rest is a law

  4. Tomorrow always comes

Within the tech, entertainment, and video game industries in particular, (but really anywhere you find deadlines) there is a known problem that has been casually diagnosed as “Crunch”. Part of the problem is disagreement on definition, but it certainly includes over-working, under-paying, and burning out staff as projects approach completion and launch. With the best intentions at every level, knowing late hours must sometimes happen regularly, no operation is perfect. We’ve conducted hundreds of hours of interviews and conversations with professionals in every sector of entertainment. We’re specifically focused on the gap in thinking happening within video games where Crunch has been documented and discussed over and over and over and over again. Old ground is constantly retread with seemingly no solutions.

We love video games. We love playing them and the people who make them. And we want to give back to the artists, creators, and engineers who have made these experiences we love.

Here is our core message: We’re here to discuss the many possible solutions to “Crunch”, and the many beneficial and relatively easy ways the video game industry can grow and become better for everyone. We see the endless press cycles negatively reflect the industry we love which is already infamous for immediate gratification and lack of longterm memory. It feels every time crunch comes up as if there is a collective shrug - as if nothing can be done. We concede oftentimes it isn’t simple, but we work with teams and companies to improve culture and use our literal human resources more effectively already. We do so in other related industries and see no reason why these same successful strategies might not have the same impact in a hypothetical video game publisher’s office. So many others have already described the problem so well, we’ve included a dynamic exploration of the subject through articles and videos below. In the meantime, we’ve created these principles that can operate as a kind of operational starting point to have built into your team’s mindset while you’re “crunching”.