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What's Your Altitude? Strategies for Communication

What's Your Altitude? Strategies for Communication

I was in a meeting with my co-worker Will the other day, and I felt a growing frustration. As he talked about one idea after another, products we COULD sell and features we COULD add, I was thinking about how much work was involved, how we were potentially changing the focus of the company, would need to hire new people, and more. We needed to change to grow, but I was instantly resistant. Objectively everything he was saying was appropriate... so why was I getting so worked up?